Client
TimeGruppen
Deliverables
UX / UI design
TimeGruppen is a Danish accounting and auditing firm specializing in financial consulting, tax advisory, and auditing services. Established in 2007 and headquartered in Brøndby, the company provides expert financial solutions to businesses, helping them navigate complex financial regulations and optimize their operations.
Check it out online
Our team was tasked with redesigning the entire TimeGruppen website, including rethinking its structure to improve usability and clarity. As part of this project, I created an updated wireframe to establish a more intuitive layout. My design leader provided the key view, which set the visual direction for the project. From there, I was responsible for designing the rest of the website, ensuring consistency and alignment with the established design language while enhancing the overall user experience.
challenge.
The main challenge I faced was designing a large website with a vast amount of important information. TimeGruppen serves a diverse range of clients, each with different needs, and they wanted to effectively communicate with and attract all of them. The question was: how do we achieve this without overwhelming visitors or losing potential new clients?
Our solution was to segment the different service areas into separate subpages, all unified under the TimeGruppen brand. This approach allowed each section to cater specifically to its target audience while maintaining a cohesive and structured user experience.
result.