Marketplace

Marketplace

Golisto

Golisto

Golisto

Client

Golisto

Deliverables

UX / UI design

Golisto is a marketplace for collectors, built to make it easier to organise collections, discover items, and buy and sell collectibles in one place.

As a UX/UI Designer, I worked mainly on the Buy & Sell experience and auction flows, translating complex marketplace scenarios into clear user journeys for both buyers and sellers.

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Challenge

A marketplace rarely has one simple user journey. The Buy & Sell experience had to support very different goals, from someone discovering and buying an item to a collector listing something from their own collection. As more functionality was added, these journeys became increasingly connected, the challenge wasn't designing individual screens, it was creating clear, predictable flows across multiple scenarios without the experience feeling complicated. Mapping the experience We used user flows and flowcharts to map the experience before moving into detailed interface design. These became an important tool throughout the project, helping us identify where buyer and seller journeys intersected, which steps were necessary for each scenario, where users needed feedback or confirmation, and how new functionality could fit into the existing experience. As the product evolved, I kept updating these flows to keep the UX aligned with it.

A marketplace rarely has one simple user journey. The Buy & Sell experience had to support very different goals, from someone discovering and buying an item to a collector listing something from their own collection. As more functionality was added, these journeys became increasingly connected, the challenge wasn't designing individual screens, it was creating clear, predictable flows across multiple scenarios without the experience feeling complicated. Mapping the experience We used user flows and flowcharts to map the experience before moving into detailed interface design. These became an important tool throughout the project, helping us identify where buyer and seller journeys intersected, which steps were necessary for each scenario, where users needed feedback or confirmation, and how new functionality could fit into the existing experience. As the product evolved, I kept updating these flows to keep the UX aligned with it.

A marketplace rarely has one simple user journey. The Buy & Sell experience had to support very different goals, from someone discovering and buying an item to a collector listing something from their own collection. As more functionality was added, these journeys became increasingly connected, the challenge wasn't designing individual screens, it was creating clear, predictable flows across multiple scenarios without the experience feeling complicated. Mapping the experience We used user flows and flowcharts to map the experience before moving into detailed interface design. These became an important tool throughout the project, helping us identify where buyer and seller journeys intersected, which steps were necessary for each scenario, where users needed feedback or confirmation, and how new functionality could fit into the existing experience. As the product evolved, I kept updating these flows to keep the UX aligned with it.

Before and after

Solution

Designing for complexity
With several possible paths through the platform, my approach was to keep the interface itself intentionally simple. Rather than exposing how complex the system actually was, I focused on clear hierarchy, predictable actions and step-by-step interactions that helped users understand what to do next. This mattered especially in the Buy & Sell experience, where the interface had to work for two sides of the marketplace while still feeling like one cohesive product.


Expanding into auctions
As Golisto grew, we explored how auctions could become part of the existing marketplace experience. That added another layer of complexity, including bidding behaviour and additional states that needed to work alongside the existing buying and selling journeys. The challenge was introducing this without auctions feeling like a separate product bolted on.


Building consistency
Alongside the product flows, I contributed to developing and refining Golisto's design system. Reusable components and consistent interaction patterns kept the experience cohesive as new functionality was added, making it easier for the product to keep scaling.

Impact

The project resulted in a more structured experience across buying, selling and auctions, with complex marketplace scenarios translated into clearer user journeys.

For me, this project was especially valuable because it meant thinking beyond individual screens, and considering how multiple users, actions and states connect across an entire product ecosystem.

Discover more — dive into my next project
Discover more — dive into my next project
Discover more — dive into my next project
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